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3 Ways To Support CIW’s “Build A New World” March

On March 14th, farm workers with the Coalition of Immokalee Workers and their allies will embark on a 5-day march from Pahokee, FL, to Palm Beach to celebrate more than ten years of success with the Fair Food Program (FFP). The “Build A New World” March will be calling on retail food giants Wendy’s, Publix, and Kroger to join the Fair Food Program — a human rights initiative that many of their competitors joined over a decade ago — and do their part to help expand the FFP’s gold standard protections to farm workers on their suppliers’ farms. 

Here’s how you can show your solidarity with this action:

  1. Join farm workers on the final day, March 18. There will be a rally at Lake Drive Park in Palm Beach beginning at 10:30 AM followed by a 2-mile march. Encourage your community also to participate. Register now to join in this monumental march to build a new world of freedom for all farm workers!
  2. Show your love and support by writing letters and messages for farm workers and allies who are marching. Send letters to or post your messages on social media and tag us at @nfwministry.
  3. Even if you have done this in the past, please deliver a letter to your local Wendy’s manager. We want to reach as many locations around the country as we can as a demonstration that there is widespread national support for the Wendy’s boycott. When you deliver the letter, please let us know by emailing us at, and be sure to give us the location of that Wendy’s. Or you can take a photo or video of yourself at Wendy’s and post it on your preferred social media platform — make sure to tag us in your post. Here’s a message you can use: I’m joining @nfwministry in boycotting @Wendys until the final fast food holdout joins @FairFoodProgram! #BoycottWendys”

Thank you for taking action alongside farm workers!



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